Fish’o Underwood
Fisho Underwood is the founder of BlackCat Creative House and the driving force behind its move into content strategy and consulting. With over a decade of filming inside some of the world's most exclusive properties — five-star Maldives resorts, private yachts, boutique spa hotels across three continents — Fisho has built an instinctive understanding of how luxury hospitality needs to look, move and feel on camera. But filming wasn't enough. What he kept seeing was the same pattern: extraordinary hotels investing in beautiful content that never reached the guests who'd love them most. No distribution strategy. No narrative brief. No connection between the shoot and the booking. That gap led him to build the consulting side of BlackCat — working with luxury hotels and resorts not just to create exceptional content, but to ensure it actually works. Today Fisho leads BlackCat's content strategy and consulting practice, working alongside Sable's PR and copywriting expertise to offer luxury hospitality brands a genuinely joined-up approach — from the strategy before the shoot to the editorial coverage that follows it.
FOUNDER · DIRECTOR · CONTENT STRATEGY CONSULTANT
Jade
STRATEGIC CONTENT PLANNER & MARKETING LEAD
Jade is a strategic content planner and marketing lead who specialises in shaping ideas before the camera ever rolls. Working closely with videographers and creative teams, she develops clear storyboards, content frameworks and shoot plans that ensure every project has purpose, pace and a strong narrative. Her approach bridges strategy and execution, aligning creative output with brand goals, platform requirements and real-world performance. Calm, organised and commercially minded, Jade brings structure to shoots, clarity to messaging and momentum to content campaigns, making her a trusted partner for brands looking to create content that actually works.
Jon Tonks
PHOTOGRAPHER & ART DIRECTOR
Jon Tonks is an award-winning British photographer with a keen interest in travel and remote islands. With an MA in Documentary Photography & Photojournalism from London College of Communication, his work is held in public and private collections around the world and has been featured in The New York Times, Le Monde, The Saturday Guardian Magazine, The Sunday Times Magazine and more. He has over 15 years of experience within the industry working with commercial clients including Jaeger, Max Factor, Halifax, Microsoft, Eurostar, Nokia, Samsung, Neptune, Visit Wales and The Kaleidoscope Hotel Group.
Danya Schwertfeger
PRODUCER & CAMERA OPERATOR
Danya is a filmmaker and consultant who's worked with brands such as Burberry, Kjus, and Sony A. His bold way of operating in the field earned him awards at the London Surf Film Festival and the University of Plymouth. He's also the first person to legally operate a drone on the summit of Mt Kilimanjaro. Words about Danya from a producer Danya can be at the other end of the world, but once he gets the go, he's able to drop everything and spend a week shlepping camera equipment around the mountains or zone into 16h days of intense focus in a studio environment. His energy is noticeable throughout the production. From making coffee for the team or rigging on the side of a wall, his ways of operating are very progressive in the industry. Danya's Background Growing up in the heart of the Swiss Alps, Danya is at home working in the harshest winter conditions. He later moved to the UK to study photography, enduring the elements of freezing cold water and hasty winds of the North Atlantic while shooting some of the top surfers in Europe. Later, he studied film, which led to working on commercial film sets, combining the advertisement industry with the knowledge of the outdoors. Danya is producing some of the highest-quality videos in the sports industry. The story is key - not just for a film but for brands and companies alike. While studying in Stockholm, Danya picked up brand identity and storytelling. He consulted for private schools, beauty brands, and tech companies, helping improve visuals, market placement, and sales growth. Each creative entity has its own ways of finding inspiration. For Danya, it is immersion: spending two months documenting the social and economic impact of bomb fishing in West Sumatra or driving a Land Rover Defender across Europe to Iceland to get to know the locals of the breathtaking island. The act of becoming utterly involved in his projects creates an intimacy with the viewer, present throughout all of Danya's work.