SOUTHERN BROTHERS

We crafted a dynamic launch for Southern Brothers that brought the brand’s identity vividly to life through striking video and photography. The visual style leaned into rich, authentic tones and carefully chosen colour palettes that echo the rugged, intentional character of the clothing — bold yet refined, echoing the brand’s crafted, limited-run ethos. Through purposeful composition and a mix of atmospheric motion and still imagery, the content not only showcased the products but also communicated the attitude and community behind Southern Brothers, laying the foundation for a strong and cohesive visual identity. We created a cohesive suite of video and photography that established the brand’s visual language from the ground up. The content was designed to live seamlessly across the website, using bold composition, natural textures, and a grounded colour palette to reflect the brand’s authentic, hard-wearing character. Through a balance of cinematic motion and considered stills, the visuals bring depth, consistency, and attitude to the digital experience—setting the tone for how Southern Brothers