A man with tattoos, a beard, and long hair stands in front of a classic red Ford F-150 truck under a cloudy sky. He is holding a jacket over his head and holding a bottle of liquor in his right hand.
A woman wearing a cowboy hat and riding a paint horse with brown and white patches in a field with a cloudy sky.
A woman wearing a cowboy hat and a scarf around her neck and a man with tattoos and sunglasses standing in front of a red vintage Ford truck in an open field at sunset.
A man with a beard and tattoos sitting inside a red truck, holding a glass and a bottle of liquor, wearing black boots and dark pants, with a serious expression.
A man and a woman walking through a field during sunset, dressed in casual country-western style with drinks in hand.
Two heavily tattooed hands with multiple silver rings clasped together; one hand holds a black water bottle labeled 'utoka' with a barbed wire logo and 'Southern Brothers' text. The person is wearing a dark outfit and black shoes with white laces.
A man with tattoos wearing a tan shirt and brown pants throws a hay bale to a woman standing in the back of a red pickup truck, who is wearing a cowboy hat and a beige western shirt, on a grassy field with a cloudy sky.

SOUTHERN BROTHERS

We crafted a dynamic launch for Southern Brothers that brought the brand’s identity vividly to life through striking video and photography. The visual style leaned into rich, authentic tones and carefully chosen colour palettes that echo the rugged, intentional character of the clothing — bold yet refined, echoing the brand’s crafted, limited-run ethos. Through purposeful composition and a mix of atmospheric motion and still imagery, the content not only showcased the products but also communicated the attitude and community behind Southern Brothers, laying the foundation for a strong and cohesive visual identity. We created a cohesive suite of video and photography that established the brand’s visual language from the ground up. The content was designed to live seamlessly across the website, using bold composition, natural textures, and a grounded colour palette to reflect the brand’s authentic, hard-wearing character. Through a balance of cinematic motion and considered stills, the visuals bring depth, consistency, and attitude to the digital experience—setting the tone for how Southern Brothers

A black and white drawing of a person standing on a ball with one leg raised and romeholding a sword, along with two other figures, all in armor.

PROJECT INFO

Client: Southern Brothers

Year: 2025

Service: Video, Photography, Drone, Art director.

Location: Devon, UK

Shot on: Red / Sony / DJI

Team: Fisho, Danya, Jade

A tattooed man with a beard and bald head leaning on an open red truck door, looking to the side with cloudy sky in the background.
Woman riding a galloping horse in an open field on a cloudy day.
A man with tattoos, a beard, and a shaved head, wearing a tan short-sleeve shirt, stands next to an open red pickup truck. The scene is set in an open field with dry grass.
A man with tattoos and a beard stands with his arms resting on the door posts of a red pickup truck, gazing into the distance against a cloudy sky.
A young woman with blonde hair dressed in western attire, wearing a cowboy hat, sitting on the hood of a red Ford truck, with her arm around a bearded man wearing sunglasses, a black T-shirt, and brown pants, standing in front of the truck outdoors w
A man with a beard wearing sunglasses, a grey cap, a black t-shirt, and jewelry is sitting on the hood of a red vintage Ford F-350 pickup truck in a rural field at sunset, with hay in the truck bed.

BEHIND THE SCENES

A woman with long blonde hair, wearing a black hat, beige jacket, and black pants, stands on the back of a red pickup truck with hay bales in an open field, while a man in an orange jacket and black hoodie films her with a camera.
Two men standing in a harvested field near a red pickup truck. One man is holding a reflector; the other has tattoos on his arms and is wearing a beige shirt and dark pants.
A man with a beard and tattoos standing next to a red pickup truck, while another person in a black hoodie films him outdoors in a field with gray clouds overhead.
Black and white photo of a young woman driving a vintage truck, wearing a cowboy hat, looking at the camera, with her hand on the steering wheel.

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