Luxury Brand Consulting — PR, Copy & Video Strategy
Your hotel
deserves to be
talked about.
BlackCat and Sable advise luxury hotels, resorts, and lifestyle brands on PR strategy, video marketing, and brand copy — the complete picture, from first impression to editorial coverage.
PR Consulting
Brand Copy
Visual Strategy
Video Marketing
— What we do
Strategy that
elevates the
extraordinary
We work on a consulting basis with a small number of luxury clients each year — bringing PR expertise, video marketing strategy, and world-class copy together under one roof.
No agency bloat. No junior account managers. Just two senior specialists who've spent decades inside the luxury world.
Every engagement starts with a Brand Audit. From there, we build a strategy that is entirely yours.
01
PR & Media Strategy
Monthly retained consulting covering editorial strategy, press relationships, and media pitching to outlets like Condé Nast Traveller, Tatler, and Departures. We help you earn coverage that money can't buy.
02
Video Marketing Consulting
We design your video content strategy — channel planning, storytelling briefs, performance review — so every piece of content works as hard as it should across Instagram, YouTube, and booking platforms.
03
Luxury Brand Audit
A comprehensive review of your visual identity, digital presence, and PR strategy. Delivered as an executive report with a clear roadmap. The starting point for every new client relationship.
04
Launch & Campaign Strategy
Opening a new property, launching a spa, or repositioning your brand? We lead the strategic narrative — from campaign concept through press rollout and content execution.
— Our edge
"Most PR agencies have read about your hotel in a brochure.
We've filmed it."
The luxury hospitality world is small, and the difference between a consultant and a true partner is intimacy with the product. BlackCat has spent years on location — in the Maldives, aboard superyachts, inside private estates — creating visual content for the properties other agencies pitch from afar. That firsthand knowledge shapes every strategy we build.
We work with very few clients at any one time. This isn't an agency model. It's a consulting practice, and the rarity of access is part of what we offer.
20+
Combined years in
luxury hospitality
4–6
Retainer clients
accepted per year
3
Continents of
luxury property work
— Our work
Results for
real brands
Case Study 01
[Client Name]
5-Star Resort · PR & Video Strategy
The challenge
Replace with 2–3 sentences describing the brief — e.g. a new resort struggling to cut through in a crowded luxury market, needing editorial coverage and a content strategy ahead of peak season.
[X]
editorial placements
in first 6 months
[X]%
increase in
direct enquiries
Every property is different. What stays constant is our approach: deep understanding first, then strategy built around your specific guests, market position, and ambitions. Here are three examples of what that looks like in practice.
Case Study 01
[Client Name]
5-Star Resort · PR & Video Strategy
The challenge
Replace with 2–3 sentences describing the brief — e.g. a new resort struggling to cut through in a crowded luxury market, needing editorial coverage and a content strategy ahead of peak season.
[X]
editorial placements
in first 6 months
[X]%
increase in
direct enquiries
Case Study 01
[Client Name]
5-Star Resort · PR & Video Strategy
The challenge
Replace with 2–3 sentences describing the brief — e.g. a new resort struggling to cut through in a crowded luxury market, needing editorial coverage and a content strategy ahead of peak season.
[X]
editorial placements
in first 6 months
[X]%
increase in
direct enquiries
— Who we are
Two specialists.
One point of view
BlackCat Creative House is a luxury hospitality production and consulting specialist with a portfolio spanning Maldives resorts, superyachts, private islands, and five-star spas across three continents. The founder brings firsthand on-location experience that shapes every strategy — a genuine understanding of how luxury properties look, feel, and need to be presented to the world's most discerning travellers.
Working with a deliberately small number of clients each year, BlackCat now channels that production expertise into video marketing consulting — ensuring every engagement receives the depth of attention it deserves.
Fish’o
Founder · Visual Strategy & Video Marketing
Video Marketing
Video Marketing
Visuals & words.
Together.
Video Marketing
Video Marketing
Video Marketing
Sable is a words-first agency run by Bex — a Northerner now based on the Devon coast, ProCopywriters member, and twenty-year veteran of writing for brands that refuse to be boring. With a client list spanning Harbour Hotels, The Pig, G Adventures, Bolsover Cruise Club, and Culture Trip, Sable has built a reputation for copy that makes luxury brands genuinely unforgettable.
In a world that has put words last, Sable's philosophy is simple: the brands that bring them back first are the ones that win. Campaign copy that makes you famous. Website copy that makes you unforgettable. Editorial content that makes you the expert.
Bex
Founder · PR, Copy, Content & Brand Strategy
Campaign Copy
A great visual strategy without great copy leaves your brand beautiful but silent. Great copy without visual direction leaves it eloquent but invisible. BlackCat and Sable offer a genuinely joined-up approach — the story, the strategy, and the content that makes people feel it — delivered by two senior specialists who've spent their careers earning the trust of the luxury world.
How a
engagement
begins
01
Conversation
A 30-minute call to understand your brand, your market position, and where you feel the gaps are. No pitch, no deck — just a conversation.
02
Brand Audit
We conduct a full review of your current PR presence, video content, and digital positioning. Delivered as a written report with strategic recommendations.
We keep our process deliberate. Every client relationship starts with understanding before strategy — because luxury brands aren't interchangeable, and neither are their challenges.
03
Strategy
Based on the audit, we develop a 6-month PR and content strategy tailored to your brand — with clear priorities, target publications, and content pillars.
04
Execution
Monthly retained consulting. We implement, measure, and refine — adjusting strategy to what the market is responding to in real time.